B. there is no need or benefit to incorporating graphics. One reason for using magazines as an advertising medium is. E. long lead time. However, like any other marketing medium, there are pros and cons to this option. 136. One advantage of using magazines as an advertising medium is A. it takes a relatively short time to place the ad. In essence, Newsweek is now a niche magazine, targeted to a very specific market segment. Magazines and newspapers are the two most prominent traditional print media used for advertising. D. low absolute costs. C. their ability to target specific audiences. C. their relatively high cost. One of the main advantages of using magazines as an advertising medium is their selectivity, or ability to reach a specific target audience. C. limited reach and frequency. e. can use pictures, print, sound, and motion. Don’t let anybody tell you that print is dead. (2) By using magazines as a medium for advertising, an appeal can be made to a large body of persons with similar tastes or covering a large area. B. low clutter level. 144. D. there is usually little competition with other magazine features. The Disadvantages of Magazine Advertising. Called _____, these internet interactive ads have drop-down menus, built-in games, or search engines to engage viewers. E. long lead time. The advantages of magazines as a medium are that magazines can target specific audiences, high-quality color is available, long life of ad, ads can be clipped and saved, can convey complex information. Despite the presence of social media and online marketing tools, combining these with other methods to create consumer awareness prove to yield results. Which is genius, really. C. limited reach and frequency. c. as an unlimited amount of advertising time available. Magazines offer high visual quality with full color and glossy finish. One disadvantage of using magazines as an advertising medium is A. their ability to target specific audiences. Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. The “catch,” if there was one, was that Newsweek would only be available to subscribers. Benefits of using the Internet as an advertising medium include the growth of Internet use by a variety of different types of people and the ability to precisely target a specific audience. Answer: A Even in the age of smartphones and the Internet, your potential customers are still paying attention to the printed word, and you can boost your sales by advertising in magazines and newspapers, as well as with direct mail.. Related: The Secrets to Effective Newspaper Advertising The magazine may be meant only for men or only for women or for both. One effective form of traditional advertising that businesses use to build brand image is billboard advertising. E. magazine ads encourage competition which promotes higher value to the consumer. ... One reason for using the Internet as an advertising medium is. b. is a low-cost medium. 18-137 One of the advantages associated with television as an advertising medium is that it a. has a short exposure time. d. can be used to convey complex messages. Demerit with using the Internet as an advertising medium need connectivity, availability of internet connection, this medium is not popular in rural areas. Print advertising Isn’t Dead! B. the short lead-time needed to place an ad. (p. 410) One of the primary advantages of using magazines as an advertising medium is their: A. selectivity. Answer: E. magazine ads encourage competition which promotes higher value to the consumer. But, lo and behold, Newsweek’s new owners brought the print version of the iconic magazine back from the dead. 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